Privacy policy

Effective Date: 9.03.26


Matita Jewellery is committed to protecting and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.


This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase from us, or interact with us.


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1. Who We Are


Matita Jewellery is a small, handmade jewellery brand operating in the United Kingdom.


Data Controller: Matita Jewellery

Contact us: margarita@ajlinley.com


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2. Personal Data We Collect


We may collect and process the following categories of personal data:


a. Identity Data

• Name

• Username or similar identifier


b. Contact Data

• Billing address

• Delivery address

• Email address

• Telephone number


c. Financial Data

• Payment card details (processed securely via third-party payment providers)


d. Transaction Data

• Details about payments and products purchased


e. Technical Data

• IP address

• Browser type and version

• Time zone setting

• Operating system and platform


f. Usage Data

• Information about how you use our website


g. Marketing and Communications Data

• Preferences in receiving marketing from us


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3. How We Collect Your Data


We collect data through:

• Direct interactions (e.g. when you place an order or contact us)

• Automated technologies (e.g. cookies)

• Third parties (e.g. payment processors, analytics providers)


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4. Legal Bases for Processing


Under UK GDPR, we rely on the following lawful bases:

• Contractual necessity – to process and deliver your orders

• Legal obligation – to comply with tax and accounting requirements

• Legitimate interests – to improve our services and prevent fraud

• Consent – for marketing communications (where applicable)


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5. How We Use Your Data


We use your personal data to:

• Process and fulfil orders

• Manage payments and refunds

• Communicate with you regarding your order

• Improve our website and customer experience

• Send marketing communications (if you have opted in)


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6. Sharing Your Data


We may share your data with:

• Payment processors (e.g. Stripe, PayPal)

• Delivery partners (e.g. Royal Mail, courier services)

• IT and website service providers

• Professional advisers (e.g. accountants, legal advisers)


We ensure all third parties respect the security of your personal data.


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7. International Transfers


If we transfer your personal data outside the UK, we ensure appropriate safeguards are in place, such as:

• UK-approved standard contractual clauses

• Adequacy regulations


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8. Data Retention


We retain personal data only as long as necessary for:

• Fulfilling the purposes we collected it for

• Satisfying legal, accounting, or reporting requirements


Typically, we retain transaction data for up to 6 years for tax purposes.


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9. Your Legal Rights


Under UK GDPR, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request erasure (“right to be forgotten”)

• Restrict processing

• Object to processing

• Data portability

• Withdraw consent at any time


To exercise your rights, contact us at margarita@ajlinley.com


You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): https://www.ico.org.uk


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10. Data Security


We implement appropriate technical and organisational measures to protect your data, including:

• Secure payment processing

• SSL encryption

• Access controls


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11. Cookies


We use cookies to enhance your browsing experience. You can set your browser to refuse cookies or alert you when cookies are being used.


For more details, see our Cookie Policy.


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12. Changes to This Privacy Policy


We may update this policy from time to time. Updates will be posted on this page with a revised effective date.


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13. Contact Us


If you have any questions about this Privacy Policy or how we handle your data, please contact us through the ‘get in touch’ page.